Real estate listings with virtual
tours attract 20x the visitors as a listing without
photos and 6x the visitors as a listing with only
a still photo.
source: Realtor.com Virtual Tour Poll - September
1, 2003
Traditional homebuyers looked at 15.1 homes on
the Internet prior to making a purchase, nearly
twice as many as with a Realtor, who looked at
7.9 homes.
Internet buyers also spend nearly three times
as much time investigating real estate markets
before contacting a realtor.
Most Internet homebuyers, 89% started using the
Internet in the home-buying process "before
they started looking for a specific home."
source: California Association of Realtors (C.A.R)
Homes with multiple photos and virtual tours
are preferred by buyers when browsing homes online.
A staggering 25 percent of homes have no photos
at all, despite an increase in viewer-ship of
about 100 percent for every photo added to a listing.
By the time a listing features six photos, viewer-ship
has increased 558 percent over listings with no
photos
source: Realtor.com, 2004 |